Sunday, September 21, 2008
An email accidentally sent to Jeff Crouse of the Anti-Advertising Agency recently brought the controversial techniques of the advertising firm Kluger Agency under fire.
“I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album,” the email read, offering to place Jeff Crouse‘s fake brand, Double Happiness Jeans, into the songs of popular artists. It was posted on his blog along with a reply that mocked Kluger and brought ridicule and criticism against Adam Kugler and his agency. According to Crouse, Kluger emailed him once again to claim it had been an automated email, and later requested that Crouse remove the post and comments criticizing himself and his agency, threatening a $150,000 lawsuit against Crouse for defamation.
|
HAVE YOUR SAY
|
|
|
Is the use of product placement in popular music degrading to the artists?
|
|
|
Add or view comments
|
|
Kluger Agency is known for advertising brands like Abercrombie & Fitch, Mercedes-Benz, and Nike by inserting the brand names in the songs of popular artists like Mariah Carey, Black Eyed Peas, Fall Out Boy, Pink, Lady GaGa and Ludacris. Kluger, founded in 2006, represents over 170 corporations and focuses on well-known record labels.
Kluger and his PR team have come forward defending the advertising techniques, stating that they do not have songs made just for the products in question and do not infringe on artistic integrity. “Now, we don’t want an artist to write a song specifically to promote a brand, we just feel that if it’s a product that’s admired by the artist and fits his/her image, we now have the capability of leveling out the playing field and making things financially beneficial for all parties involved,” he was quoted saying to Wired.
However, the agency’s website shows video examples of its product placement, with brand images and names often being repeated, pointed at, praised, or being the basis of the song. The website also advertises that “a successful ‘brand-dropping’ campaign will imprint [the] brand name and product into your market’s subconscious”.
See More About:
byAlma Abell
It can be very frustrating when a car or truck breaks down on the roads. It may be impossible to move it and it becomes necessary to contact a company who provides Tow Truck services. You will want to choose a service who is affordable in price and who will respond quickly to your dilemma. It is also a good idea to choose a company who has a lot of experience in the industry and who has an excellent reputation. They should take the job of assisting stranded motorists seriously and should respond very quickly to your needs. It is important to choose a service who is dependable and reliable.
It is important to choose a provider who offers towing services 24/7 because you never know when you will get stranded with a broken down vehicle. It helps to know that someone will respond to aid you no matter what day or time it is. This is extremely important because it seems that people are more likely to become stranded after normal business hours. You can also contact this sort of company if your car or truck has been involved in an accident. They can take the vehicle wherever you need it to be.
It is also a good idea to choose a company who can tow anything, whether it be a motorcycle, truck, or car. They should also charge affordable rates for their services. It is a good idea to visit the website of a provider whom you are considering in order to learn more about the services that are being offered. Many companies also offer transport and hauling services. This is very helpful for those who need it as well.
If you are in need of a Tow Truck, it is important to choose an experienced wrecking company. This will help to take the stress out of the situation for you, once you know that help is on the way. They should be affordable in price and offer services 24/7. This is especially helpful to know if you become stranded in the middle of the night or during the weekend. For more info click here.
For latest updates follow us on Google+.
Sunday, November 15, 2009
The European Union has emerged from its worst recession since World War II, with the announcement on Friday that the region posted a modest growth in the third quarter. Despite the news, some EU economies including Spain and the United Kingdom are still struggling.
Both the European Union as a whole and the sixteen EU countries sharing the euro currency (the “eurozone”) posted positive growth, at 0.2 percent and 0.4 percent, respectively. This follows five consecutive quarters of negative growth. The data was published by the European statistical agency Eurostat and announced by the European Commission in Brussels.
Two of Europe’s biggest economies, France and Germany, helped drive the overall growth. French Finance Minister Christine Lagarde announced the French economy had grown 0.3 percent in the third quarter, and predicted it would enter 2010 with its old momentum.
In an interview on French radio, Lagarde said the fact the French economy had posted two successive quarters of positive growth showed it was turning around. She also noted that the labour market had only shed 5,000 jobs in the last quarter, far fewer than at the beginning of the year. Speaking from Singapore, Lagarde predicted Asia would drive the world economic recovery — but she also said it was important to continue government economic stimulus measures through 2010.
Germany’s economy grew 0.7 percent in the third quarter and Italy and the Netherlands also posted an upturn. Lithuania recorded the biggest growth — up 6 percent in the third quarter.
However the economies of both Spain and the United Kingdom shrunk in the same quarter. The UK’s Office for National Statistics initially estimated a fall of 0.4 percent in British output, though this could be revised. Britain had widely been expected to show growth in the third quarter. Eurostat figures also showed that unemployment in Europe overall rose to 9.7 percent in September — the highest in 20 years.
Some economists believe that growth in Europe and the United States may slow or even reverse in 2010, in a so called “double-dip”. Howard Archer of IHS Global Insight warned that the end of some government stimulus such as car scrappage schemes could cause a “loss of momentum”. Dominique Strauss-Kahn, head of the IMF, disagreed, predicting in a statement from Singapore that 2010 would be a global “year of recovery”.