Wednesday, August 5, 2009
Environmentalists in Brazil are urging the country’s residents to urinate in the shower while washing themselves, to help conserve water and save the rainforest. Television ads being aired in the country claim that by doing so, the nation could save over 1,000 gallons of water per household each year.
SOS Mata Atlantica ran the ad campaign in an attempt to use comedy to get people to reduce the amount of water they use. “[The ad is] a way to be playful about a serious subject,” said Adriana Kfouri, a spokesperson for Atlantica.
The animated ad narrated by children shows people, including a trapeze artist, an alien and dancers, all taking a shower while at the same time, urinating in it. The ending of the ad then states, “Pee in the shower! Save the Atlantic rainforest!”
Ken Livingstone, former mayor of London, England, proposed a similar campaign in 2006. He said urine should be classified as a “green waste” and that “there is no earthly reason that you need to flush the loo if you have merely urinated. That’s a huge saving of water.”
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Thursday, November 22, 2018
Nine rescued Indian-breed dogs are scheduled to join homes in the United States through the India-based animal rescue and recovery center Peepal Farm. The organization decided to take all nine in one big trip to consolidate the costs and paperwork and number of volunteers. Co-founder Joellen Anderson plans to take the animals across the U.S. in a camper van starting the first week of December.
Peepal Farm is an animal rescue and recovery center in Himachal Pradesh, India. It was founded by Shivani, Robin, and Anderson to help stray animals in and around the area and raise awareness of the cruel treatment of strays in India.
Peepal Farm is a stray animal rescue, vegan organic farm, and a low-impact farmstay. It was built in the Himalayan Foothills to accommodate recovering injured stray animals, people who want to do good work, and an organic garden to supplement the diet of all residents.
Peepal Farm is based on the philosophy that every action for survival leaves a “suffering footprint,” especially any act of consumption. As such, the organization focuses on mindful consumption and making survival purposeful through good work, such as alleviating physical pain.
Due to limited space at the recovery center, they have to release the stray animals back on the streets to make space for the incoming patients. However, some animals are either too young or need long term care, so they started a dog adoption campaign called “Adopt Happiness.” They had some success in getting the dogs adopted by locals and dog lovers in India and abroad.
The costs of getting the dogs to their homes was often a consideration of people willing to adopt and Peepal Farm adapted by sharing the cost by getting volunteers traveling the same destinations as the dog’s intended home.