August

17

Headline Writing Write Headlines That Get Your Article Read Part 2

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Headline Writing – Write headlines that get your article read – part 2

by

Brian Cotsen

In part 1 we covered the importance of writing a great headline to grab your readers attention & get them to read your article in full.

Now we take a look at other ways of developing your headline style.

You need to think about your audience. Who is it that you are writing for?

For gossip and entertainment?

For those looking for financial advice – facts and figures?

For someone looking for exercise or health information – reliable and assuring?

For those browsing for ideas and pastimes?

Who are they and what are they looking for? Answering these two questions will set you on the right route to plan and write an article that will capture their attention… and from this you can then style the headline.

For example say that you’re writing an article aimed at someone who is searching for the right mortgage. That person will look for ‘facts’, ‘figures’, ‘surveys’ and even maybe a case study that they can identify with. The language will be business like & authoritative. Anyone reading would not expect lots of jokey thoughts and gossip in the article. On the other hand if you are writing your article aimed at someone searching for news on their favourite pop star, gossip, jokes and light frothy sentences will hit the mark.

You’ve got 5 seconds!

When writing your headlines remember that you only have about 5 seconds to grab your potential readers attention.

If they scan the list of headlines and yours doesn’t ‘pop out’ you’ve lost them forever.

Here are a few more styles that can help you to write a great headline.

The ‘Testimonial’ Headline

“I used ‘XY’s’ formula B … now I earn $ssss and have financial freedom”

Testimonials are very powerful, when they sound believable. Use them to help you sell a new product or idea.

The ‘News’ Headline – Make an announcement

[youtube]http://www.youtube.com/watch?v=nXfGeMNnBsM[/youtube]

“It’s here at last! The breakthrough in internet marketing has arrived”

A great way for announcing new products and services, making the reader feel that they’re in at the beginning.

Also you may have noticed that I didn’t say ‘what’ it was… so you add an element of curiosity in the headline too.

The ‘Formula’ headline – tell them ‘how to’

“Follow these 3 simple steps to increase your writing speed”

How often are you looking for the solution to the problem? Well if the headline tells you that you can find the solution in just 3 simple steps… aren’t you going to want to read ‘what’ those simple steps are?

Often these headline begin with words like “How to” … “how to loose 5lb’s in 1 week… with just 5 minutes a day”. The secret is that the headline suggest that the solution will be revealed in the article.

The ‘Question’ Headline

“Do you hate the Gym? – How to have a gym workout without ever stepping inside one again”

The secret to this type of headline is to pose the question that you know most people will answer in a certain way… then you suggest that the answer will be given in the article. When writing this sort of headline… you need to be sure that the majority of your readers are going to agree with you … or they may just say “No… I love the gym” and never read on.

The ‘Order’ Headline… Do it now!

“Act now and save 1000 on your insurance this year!”

Giving a command focuses attention on a desired action that you want the reader to take on reading the article.

What ever style of headline you choose… make sure that you ‘Deliver’

What I mean is, if you suggest that you are going to tell them the solution to the problem, in the headline, you must give that solution in the article or at least tell them where the reader must go to find the solution.

Don’t refer to something in your headline and then not mention it in the article. This leaves the reader confused and cross… they’ll feel cheated and won’t trust you or read your articles again!

Add Value to your headline

Turn an ‘ok’ headline like “How to write a good headline” into a great one “Get your articles read – Writing headlines that GRAB!”

Short and sweet.

7 words is a good guide. If you’ve got more to say then put it in a sub-headline.

Need some more ideas… here are some words and run-ins that’ll help to attract readers attention:

– Activate, Achieve, Affordable, Amaze, Amazing, Avoid,

– Best, Breakthrough, Banish, Bounce back from …, Beginners guide to…, (the) Best & Worst ways to …., Budget,

– Captivate, Create, Cash in on…, Complete guide to …, ….. on the Cheap

– Discover, Discovery, Deliver, ….. Dreams come true,

– Eliminate, Essential, Energise, Essential elements, Exciting,

– Formula, Fantastic,

– Great, Gigantic, Guaranteed, Gain the…, Get the edge…, Good news when….,

– How to …, Hidden secret …, Hot tips on…,

– Incredible, Ingenious, Impossible (to miss),

– Just out…, Judge for yourself…,

– Kill, Killing,

– Love, Loveliest, Looking for…, Longing for…, (the) Last word on…,

– Master, Mastering, Must have, Must-know,

– No more, New, Newest, Never …. again, No-fail guide to….,

– Outrageous, Outrage, One time offer…,

– Powerful, Profit from, Perfect (solution, birthday gift, holiday,etc)

– Quick guide to, Questions & Answers to…, Questions that you must ask about….,

– Results, Revealed, Revelation, (the) Real…., Read this before….,

– Simple, Simplest, Secrets, Scientific, Shocking, Special report…., Strategies for…, Straight answers about…, (the) Solution to…,

– Ten Quick Tips, Tips, Tricks, Time-tested, Tactics, Top, Techniques, Thrifty

– Unbelievable, User-friendly ways to…, Unleash, Unlimited, Unique,

– Value added, Valuable,

– (7) Ways to…, What’s HOT and What’s NOT in…, When to … and when not, (the) Worst thing you….,

– You must try this…., You need to know how….,

I’m sure you’ll begin to think of hundreds of variations and improvements…. start writing them down now… and when you see a good headline… adapt it for your use.

Enjoy your writing

Regards

Brian

Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. For more great free articles visit http://www.simplewebsitemarketing.com

Article Source:

Headline Writing – Write headlines that get your article read – part 2

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August

17

Judge orders Paris Hilton to return to jail

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Judge orders Paris Hilton to return to jail
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Friday, June 8, 2007

A day after being released to house arrest, Paris Hilton was brought back into court today in handcuffs, and ordered to serve out her sentence in jail.

Upon the judge ordering her to serve out the remainder of her full 45-day sentence in jail, Hilton was escorted from the courtroom screaming and crying. “It’s not right!” she shouted. “Mom!” she called out to her mother in the gallery.

Hilton was ordered to reappear in court as prosecutors and the judge who sentenced her expressed outrage that Sheriff Lee Baca released her from jail. A Los Angeles County spokesman said Hilton was released “due to a medical condition.” She was to be allowed to serve out her sentence at her home on King’s Road, fitted with an ankle bracelet, under house arrest.

But Judge Michael T. Sauer specifically said that Hilton was not to be placed under house arrest, and prosecutors are considering holding Baca in contempt of court.

“The decision whether or not Ms. Hilton should be released early and placed on electronic monitoring should be made by Judge Sauer, and not the Sheriff’s Department,” said Chief of the City Attorney’s Criminal Branch in Los Angeles, California, Jeffrey Isaacs.

A motion to have Hilton return to jail was filed by prosecutors just hours after her release yesterday. The hearing was scheduled to take place at 9:00 a.m. PT.

Sheriff’s deputies brought Hilton to the courtroom in handcuffs. She wore no make up, her hair was unkempt and she wore a gray sweatshirt over slacks. She cried all during the proceedings, her body shaking, and she would turn around to face her parents in the gallery and mouth the words “I love you.”

Reports first indicated Hilton would attend the hearing, but then was reported that she would be there by telephone. In the end, a court spokesperson clarified, saying that Hilton had been ordered to appear.

Hilton’s attorney, Richard Hutton, asked for a hearing in the judge’s chambers, in which testimony would be offered about Hilton’s medical condition. Sauer did not respond to that suggestion. Her attorneys also argued that it was up to the sheriff’s department to run the jail and decide how prisoners were to be housed.

Papers documenting Hilton’s medical condition were scheduled to be delivered to the court, but never appeared, with Judge Sauer noting the time during the proceedings and saying the papers still hadn’t arrived.

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August

17

Wikinews holds Reform Party USA presidential candidates forum

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Wikinews holds Reform Party USA presidential candidates forum
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Tuesday, January 3, 2012

Three men are currently seeking the presidential nomination of the Reform Party of the United States of America: small business owner Andre Barnett, Earth Intelligence Network CEO Robert Steele, and former college football coach Robby Wells. Wikinews reached out to these candidates and asked each of them five questions about their campaigns. There were no space limits placed on the responses, and no candidate was exposed to another’s responses before making their own. The answers are posted below in unedited form for comparison of the candidates.

The Reform Party is a United States third party that was founded in 1995 by industrialist Ross Perot. Perot ran as the party’s first presidential nominee in 1996, and won over eight percent of the popular vote, the highest percentage for a third party candidate since. In 1998, professional wrestler Jesse Ventura ran on the Reform Party ticket and was elected Governor of Minnesota. The party fell in prominence during the lead-up to the 2000 presidential election when it was plagued by infighting between ideological factions. In 2000, paleoconservative Pat Buchanan won the presidential nomination, and went on to receive only 0.4 percent of the popular vote in the general election. In 2004, the party opted to endorse consumer advocate Ralph Nader, but ended the year nearly bankrupt. In 2008, Ted Weill won the party’s presidential nomination, but appeared on the ballot in only one state and won a total of 481 votes.

The party is currently trying to rebuild and has opened several new state chapters. They will attempt to appear on the ballot in more states for the 2012 presidential election. The party is expected to nominate its presidential ticket during the National Convention this summer.

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August

16

Unions battle in Ohio over hospital workers

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Unions battle in Ohio over hospital workers
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Wednesday, March 12, 2008

The Service Employees International Union, a trade union in the United States and Canada, was trying to unionize 8,300 workers in nine different Ohio hospitals through elections that were scheduled for this Wednesday and Friday. But then organizers from a second union, the California Nurses Association, visited the hospitals to encourage the workers to vote not to join the S.E.I.U. These actions led to the service employees union on Tuesday asking to postpone the vote by workers at the nine hospitals, all which are a part of the Catholic Healthcare Partners system.

Andy Stern, the service president is quoted as saying, “nothing more than a flimsy cover for out-and-out union busting that we normally see from employers, not organizations that claim to care about workers.”

The California Nurses Association, said it dispatched organizers to Ohio because in its view the unionization efforts were part of a “sweetheart deal”.

Rose Ann DeMoro, executive director of the nurses association, condemned this agreement. She called it “a rigged scam” in which the service union would bargain without care if they won the vote.

“This was a top-down deal between an employer and a hand-picked union,” Ms. DeMoro said. “There was a gag order on everyone, and as a result this was a banana republic election.”

“As for the future,” DeMoro said, “no election is planned.” She said that delaying the election was “a significant victory for employee rights.”

Dave Regan, president of a service employees’ local representing 35,000 health care workers in Ohio, West Virginia and Kentucky, called the nurses union’s conduct as, “Their conduct is indistinguishable from that of the most vicious anti-union employers,” Mr. Regan said. “It violates every principle of unionism. Real people are worse off today as a result of their behavior.”

Orest Holubec, spokesman for Catholic Healthcare, said the system’s hospital in Lima had obtained a restraining order to bar the California nurses from entering restricted patient-care areas and aggressive leafletting outside hospitals. “They were doing exactly the kind of things we were trying to avoid,” Mr. Holubec said. “They poisoned the well to the degree that we didn’t have the conditions that we tried to establish for a pressure-free environment.”

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August

14

Home Health Care: The Finest Package To Stay Healthy}

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Submitted by: Amanda Berry

A home health care is the answer to your long-time agony of restoring your most treasured health without living in a hospital. During this age and time, the number of people with chronic diseases, mentally challenged and physically incapacitated is growing. Thats why health care services that are delivered at home are of great significance to their lives. It includes the finest package to restore your health and eventually be in good physical shape.

The idea of living in the hospital to meet your medical challenges is really dreadful. Aside from the costly medical procedures in a health care institution, you also find it uncomfortable to live each day of your life in the hospital. The development of health home care deletes this inconvenience. These services help you regain your optimal health. But this doesnt sacrifice the idea of quality services when you are in an excellent medical institution undergoing sophisticated treatments. These home care services use state of the art facilities and are delivered by experienced and competent medical staff. Through that you will never have to put your own health at stake.

But, what are really the services offered by this health home care providers? First, we have the language and speech therapy. Victims of a physically debilitating stroke can still recover their communication skills with the help of a competent speech therapist. Yes, it is a long process. But at the end, youll surely reap the fruits of your sacrifices. These services can also focus on educating the family. As we all know, prevention is always the best cure. These services also teach the significant knowledge needed by these individuals as they struggle in maintaining good health. They can also educate the family members of individuals who have chronic diseases of thing they should and shouldnt do if emergency occurs. They can further educate the youth against the evil and danger brought about by sexually-transmitted diseases. With this, you just cant provide worthwhile knowledge but can straighten their paths as well. Lastly, these services also concentrate in feeding the emotional and spiritual well-being of dying patients or those who have chronic diseases. They could still assist these individuals to attain a dignified death when their time comes or could still let hope shine despite the overshadowing of darkness, as in the case of chronically-ill patients. Whatever the purpose of health home care may be, its ultimate goal is to be a part of a patients life. Truly, these medical staff members want nothing but the best and quality life for their patients.

Being a part of a health home care staff is really mentally-taxing and physically-demanding. But, do you know what makes this career path worth the sacrifices? It is the smile of the patients whenever you touch them with care and their satisfied hearts whenever you smile back at them. At the end of the day, you can truly say that these services dont only provide purely medical treatment and health knowledge, but this career also touch lives as they become part of a patients heart.

About the Author: Amanda Berry enjoys writing for Uniformhaven.com which sells

landau scrubs

and

urbane scrubs free shipping

as well as a host of additional products.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1380510&ca=Medical+Business}

Filled Under: Home Care Services
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August

13

Edmund White on writing, incest, life and Larry Kramer

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Edmund White on writing, incest, life and Larry Kramer
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Thursday, November 8, 2007

What you are about to read is an American life as lived by renowned author Edmund White. His life has been a crossroads, the fulcrum of high-brow Classicism and low-brow Brett Easton Ellisism. It is not for the faint. He has been the toast of the literary elite in New York, London and Paris, befriending artistic luminaries such as Salman Rushdie and Sir Ian McKellen while writing about a family where he was jealous his sister was having sex with his father as he fought off his mother’s amorous pursuit.

The fact is, Edmund White exists. His life exists. To the casual reader, they may find it disquieting that someone like his father existed in 1950’s America and that White’s work is the progeny of his intimate effort to understand his own experience.

Wikinews reporter David Shankbone understood that an interview with Edmund White, who is professor of creative writing at Princeton University, who wrote the seminal biography of Jean Genet, and who no longer can keep track of how many sex partners he has encountered, meant nothing would be off limits. Nothing was. Late in the interview they were joined by his partner Michael Caroll, who discussed White’s enduring feud with influential writer and activist Larry Kramer.

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August

13

Gastric bypass surgery performed by remote control

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Gastric bypass surgery performed by remote control
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Sunday, August 21, 2005

A robotic system at Stanford Medical Center was used to perform a laparoscopic gastric bypass surgery successfully with a theoretically similar rate of complications to that seen in standard operations. However, as there were only 10 people in the experimental group (and another 10 in the control group), this is not a statistically significant sample.

If this surgical procedure is as successful in large-scale studies, it may lead the way for the use of robotic surgery in even more delicate procedures, such as heart surgery. Note that this is not a fully automated system, as a human doctor controls the operation via remote control. Laparoscopic gastric bypass surgery is a treatment for obesity.

There were concerns that doctors, in the future, might only be trained in the remote control procedure. Ronald G. Latimer, M.D., of Santa Barbara, CA, warned “The fact that surgeons may have to open the patient or might actually need to revert to standard laparoscopic techniques demands that this basic training be a requirement before a robot is purchased. Robots do malfunction, so a backup system is imperative. We should not be seduced to buy this instrument to train surgeons if they are not able to do the primary operations themselves.”

There are precedents for just such a problem occurring. A previous “new technology”, the electrocardiogram (ECG), has lead to a lack of basic education on the older technology, the stethoscope. As a result, many heart conditions now go undiagnosed, especially in children and others who rarely undergo an ECG procedure.

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August

12

Blow out sales prices likely on mattresses as new U.S. fire-resistant standards take effect

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Blow out sales prices likely on mattresses as new U.S. fire-resistant standards take effect
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Wednesday, June 20, 2007

If you are in the market for new bedding, and not too concerned with the new United States guidelines for mattress fire resistance, now might be a good time to buy. Mattresses sold in the U.S. must meet new federal guidelines for flammability starting on July 1.

The peak heat release rate is limited to 200 kW during a 30 minute test. The total heat release is limited to 15 MJ within the first 10 minutes.”

The flammability of mattress sets sold in the U.S. is subject to a new mandatory federal regulation requirement passed by the Consumer Product Safety Commission (CPSC) on February 16 last year. The requirement, costing mattress manufacturers an estimated $100 million to meet, is scheduled to take effect on July 1. The commission anticipates that the new standards will save 270 lives and 1,330 injuries per year from mattress fires.

“We’ve passed a new open flame regulation and the whole idea behind the regulation is to make sure that if a mattress catches on fire that the fire burns slowly enough that people have enough time to get out of the house and get away,” said Hal Stratton, chairman of the CPSC

Radio and TV advertising spots are reacting to the new regulation by discounting prices on mattresses that fail to meet the new guidelines. Sales made in the mattress industry, like the automobile industry, are highly negotiable on price. The new regulation does not appear to have much “teeth” for mattresses already in the distribution pipeline, but it is a new law that is a bargaining position for potential buyers.

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August

11

Hunting Land For Sale In Alabama What To Look For In Your Land

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By Chuck Magee

When you are looking to buy hunting land for sale in Alabama let me tell you a few things to look for in the land to have a successful hunting property. Not just any property will make a great hunting camp and we will discuss what helps and what hurts your hunt.

If this is your first time looking to purchase hunting land in Alabama and hunting land in general lets dive right in and talk about thing that you may over look but when it comes to hunting land are very important. I will get the obvious out of the way first, price is very important to everyone and you should be no different whether you have a large budget of a more modest one. What will affect your price; well some of our other key things to look out for will actually affect the price. If your hunting land is ready to hunt on now dont under value that, yes the land per acre will certainly be higher but keep in mind if you cant walk it or ride it with a four wheeler you also cant hunt it this means bull dozer work and that will cost you thousands of dollars. If you are looking at a forty acre hunting tract pretty much anywhere in Alabama your dozer will cost you on the low side $ 65.00 per hour and could run upwards of $ 125.00 per hour if you get a dozer lets say the size of a D-6 and it will take that to grub stumps of any real size.

[youtube]http://www.youtube.com/watch?v=WJBRquk1xbE[/youtube]

Now lets go a little deeper than dozer work which we have established costs a ton of money depending on what shape the land is in. I would say a good rule of thumb on 40 acres with no stumps to grub would cost at least $ 4,000.00-$ 6,000.00 and this would only get you a good boundary line clearing and remember a true 40 acre land tract is a mile for each line that does take a little time to clear. OK now let look at a few more things like good boundary line fencing, well established deer and turkey plots, creek or river frontage, gates, deer stands, timber value in todays market and your potential 10 and 20 year growth, you would need a quality timber management company like Midsouth Forestry Services Inc. to have any idea on timber value, I have bought and sold timber land for almost twenty years and I still miss values all the time. I would put different values on these things in relation to what they mean to you, creek and river frontage on good hunting land for sale in Alabama is going to cost you and it could dramatically increase the value, water is a big deal to deer so if it makes the property much prettier and it usually does if cleared around and you have the extra money it sure does help.

When buying good well maintained hunting land for sale in Alabama keep these land plus items in mind, it will help you feel good about what you pay for the land and also help you negotiate a better price for you land closing.

About the Author: In 2000 Chuck and his wife Lindey developed a website called Mississippi-Landsource.com. The website was launched for uniting the real estate market in

Land For Sale In Mississippi

. In 2009 more sites were launched as sister sites for other states like

Land For Sale In Louisiana

and

Land For Sale In Alabama

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=603898&ca=Real+Estate

Filled Under: Mortgage Broker
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August

11

Canada’s Eglinton—Lawrence (Ward 16) city council candidates speak

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Canada’s Eglinton—Lawrence (Ward 16) city council candidates speak
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This exclusive interview features first-hand journalism by a Wikinews reporter. See the collaboration page for more details.

Friday, November 3, 2006

On November 13, Torontoians will be heading to the polls to vote for their ward’s councillor and for mayor. Among Toronto’s ridings is Eglinton—Lawrence (Ward 16). Two candidates responded to Wikinews’ requests for an interview. This ward’s candidates include Steven Bosnick, Charm Darby, Albert Pantaleo, Yigal Rifkind, Karen Stintz (incumbent), and Steve Watt.

For more information on the election, read Toronto municipal election, 2006.

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